August 25th, 2014 -
By Farhan Zaheer
- Tribune() Most rice exporters are reluctant and hesitate in accepting the challenge of launching brands that would invariably fetch better returns.
As a result, Pakistan has been unable to retain its highest-ever export volume of basmati rice achieved in fiscal year (FY) 2010-11.
The country’s rice exports increased during the last few years in terms of value not due to higher volumes but because exporters have been able to get a better…