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rice indusry

Rice industry: Lack of branding hurts Pakistan, India moves ahead

August 25th, 2014 - By Farhan Zaheer - Tribune()  Most rice exporters are reluctant and hesitate in accepting the challenge of launching brands that would invariably fetch better returns. As a result, Pakistan has been unable to retain its highest-ever export volume of basmati rice achieved in fiscal year (FY) 2010-11. The country’s rice exports increased during the last few years in terms of value not due to higher volumes but because exporters have been able to get a better…

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