Practice Managers are central to a veterinary practice. They oversee the handling of finances, personnel and all related administrative issues in order to ensure the successful daily running of the practice. Indeed, the responsibilities of a practice manager span the breadth of the business; from staff recruitment and working patterns; marketing, advertising, client initiatives and communications; to credit control, book-keeping, pricing and fees.
As well as the ability to multi-task and to exhibit exemplary organisational skills, practice managers must possess excellent interpersonal skills. Effective daily communication with a diverse range of people is a prominent aspect of a practice manager’s role; from internal teams of veterinary surgeons, nurses, trainees and reception staff, to clients, supplier representatives and local media.
At its heart, the role of the practice manager is to ensure the practice provides a caring and professional service to clients and their pets. This involves the development of a practice ethos and business strategy to convey this message; ensuring staff training and continual professional development, promoting healthcare services and products, managing the practice website and social media campaigns, implementing a public relations strategy, and maintaining and developing customer relationships through appointment reminders, communications and loyalty schemes.
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Courtesy Central College of Animal Studies