August 31, 2013
Pakistani mango exports took a big leap when for the first time a shipment of 4.5 tons of mangoes worth US $31,000 were dispatched to Australia on Thursday. This has opened up a new market for the Pakistani fruit which could grab maximum share in the Australian imports of 15,000 tons of mangoes very soon because of their delicious taste, different varieties and sweet aroma.
These observations were made by Australian High Commissioner in Pakistan, Peter Heyward at a ceremony to mark the occasion of Pakistani mangoes entry in Australian market. Although produces mangoes itself in a particular season, the country of 24 million people has been seeking the import of mangoes in off-season from countries like Pakistan having a production of high class mangoes as well.
“I am a big fan of Pakistani mango and hoped that Aussies will love it like me,” he said. Pakistan’s mangoes will tap a big Australian market soon because Aussies are fruit lovers and will love to eat delicious mangoes from here as the first consignment will reach in few days and in the local market subsequently,” he said. With the exports of mangoes to Australia, it is hoped that Pakistan will explore the big foreign market of Australia with its different fruits and vegetable as well by maintaining all the quality standards that have been met by Pakistani company, Pak Horti Fresh Limited.
Pakistani companies have potential to commence their exports to Australian market in the future particularly in textile sector, which is the biggest exports market in Australia. Heyward vowed to make all-out efforts to boost trade ties between the two countries, pledging its full support and technical assistance to ensure an easy access to the Pakistan business community to Australian trade markets.
Bashir Hussain, CEO of Pakistan Horticulture Development and Export Company (PHDEC), said exporters and farmers were being provided an opportunity to enhance their business via exports of their crops mainly fruits and vegetables through Pak Horti Fresh Limited, which had become a common facility centre for fresh fruits and vegetables for all stakeholders associated with agro-based products.
He said PHDEC had been working to enhance exports of fruits and vegetables through all available resources including establishment of the processing plant-a joint venture of Ministry of Commerce and Durrani Associates. PHDEC is enlightening farmers and exporters about the development of their orchids and crops in order to keep their crops fresh and exportable to different countries having high hygienic standards.
Dr A Q Khan Durrani, CEO of Durrani Associates, said Pakistan had acquired a unique technology of keeping mangoes fresh for 40 days which was a record in the world because different countries were possessing technology which maintained mangoes shelf life from eight to 12 days. He said initially 4.5 tons of mangoes were being exported but the volume would be increased from next year gradually.
He said Pakistani exporters had been exporting mangoes to low priced markets of United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA) but now they had opportunity to get access in lucrative markets of South Korea, Mauritius and Australia which could fetch handsome foreign exchange from the country. He said Durrani Associates had achieved a significant milestone for Pakistan in making entry of its fruits mainly mangoes to big markets and it would continue its efforts to explore new countries after getting recognition from authorities of developed countries.
Dr M Usman, Director General Trade Development Authority of Pakistan (TDAP); Tahir Mahmood, Regional Business Development Manager Australian Trade Commission; Hussain Ali Chandio, Chairman PHDEC; Abdul Wahid, Chairman Standing Committee of FPCCI and Chang-hee LEE Consul General, Republic of Korea were also present on the occasion. Courtesy Business Recorder
Published in ZaraiMedia.com